Hello, I’m Shahnawaz Karim – on a mission to blend my expertise in business and marketing with my passions for adventure, automobiles, and teaching.

With a background in Business, marketing and Teaching, I have ventured into various domains, channelling my skills to create meaningful impact. As a Business and Marketing Instructor, I equip businesses with strategies for success. My role as an Adventure Motorcycle Trainer allows me to share the thrill of riding while emphasizing safety. On my automotive content platform, www.wheelsguru.com, I delve into the world of automobiles and the challenges I have faced while riding a motorcycle; I try solving them with resourceful products on www.ulkagear.com. As a Marketing Consultant at www.wgmedia.com, I help brands navigate the ever-evolving digital landscape.

Driven by curiosity and an unwavering desire to learn, I invite you to explore my journey, connect with my insights, and embark on a path of growth and adventure.

Join me in my endeavours through
June, 2007

Started Ahwaan Cine Festivals

Organized short film festivals.
Sold to Nokia – Called Nokia India Fest

June, 2007
August, 2007

Launched Wheels Guru

Launched a content creation platform for automotive enthusiasts.

August, 2007
June, 2008

Adfactors PR

Joined Technology practice and Social media practice

June, 2008
June, 2008

Avian Media

Started their Social Media and Digital Marketing practice

June, 2008
August, 2010

Nimbuzz BV

Joined as the first employee in Indian operations. Successfully moved headquarters to India.

August, 2010
July, 2014

Bharti Airtel

Joined as Head of Marketing to the Global Business division and launched the Airtel Talk app. Set up digital marketing stack.

July, 2014
November, 2016

Spectra

Joined as Head of Digital Marketing and Brand. Launched a Refreshed look of the brand. Set up digital marketing stack for new customer acquisition.

November, 2016
January, 2018

BMW Motorrad IIA Certified Trainer

Trained over 3,000 riders on big adventure motorcycles. Became marshal for International GS Trophy 2020 (New Zealand) and 2022 (Albania)

January, 2018
August, 2019

Ulka Gear

Invented the world’s first and only riding jacket that can convert into a backpack. Successfully selling worldwide direct to customers.

August, 2019
January, 2023

CCTB

Teaching Graduate students Business and Digital Marketing. Inspiring entrepreneurship, vision and leadership among ignited minds.

January, 2023