AI

How-I-Lost-40-of-My-Website-Traffic-Overnight

How I Lost 40% of My Website Traffic Overnight (And What Google’s AI Overviews Had to Do With It)

A few weeks ago, I noticed something strange. Website Traffic to one of my top-performing blog posts dropped—fast. No algorithm update, no broken links, nothing obvious. Just a slow, steady slide. Then I did what any marketer would do: I Googled the main keyword I used to rank for. There it was. An AI-generated answer from […]

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Close-up of hands holding a smartphone displaying the ChatGPT application interface on the screen.

The Evolution of AI in Marketing: Harnessing Generative AI for Rapid Content Creation and Personalization

In 2024, artificial intelligence or AI in Marketing has surged to the forefront of modern marketing, becoming the linchpin of innovation and strategy. Generative AI tools like ChatGPT, Bard, and DALL-E are no longer just buzzwords; they are revolutionary engines reshaping how brands engage with audiences. These advanced technologies empower marketers to craft hyper-personalized experiences,

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ai powered customer insights

AI-Powered Customer Insights: Unveiling Consumer Behavior

AI Overview Artificial Intelligence is revolutionizing the way businesses understand consumer behaviour. This blog post delves into the applications of AI in analyzing customer data, generating actionable insights, and enabling data-driven marketing strategies that resonate with individual preferences. This was something that got me pondering while finishing my Google Analytics Certification from Skillshop. Artificial Intelligence

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