Digital Integration

How-I-Lost-40-of-My-Website-Traffic-Overnight

How I Lost 40% of My Website Traffic Overnight (And What Google’s AI Overviews Had to Do With It)

Leave a Comment / Future of Digital Marketing /

A few weeks ago, I noticed something strange. Website Traffic to one of my top-performing blog posts dropped—fast. No algorithm update, no broken links, nothing obvious. Just a slow, steady slide. Then I did what any marketer would do: I Googled the main keyword I used to rank for. There it was. An AI-generated answer from […]

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old spice

Unveiling Old Spice Viral Success: Humor and Engagement

Leave a Comment / Campaigns /

Old Spice’s viral marketing campaign, “The Man Your Man Could Smell Like,” launched in 2010, defied traditional male grooming advertisements. The objective was to reposition Old Spice as a brand for a new generation, using humour and surrealism to capture attention. Old Spice Strategies and Key Elements: The campaign featured Isaiah Mustafa as the charismatic

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