Kendall Jenner Pepsi Ad Backlash: Lessons in Authenticity
Kendall-Jenner-Pepsi-Ad-Backlash-Lessons-in-Authenticity
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Campaigns
Unveiling Old Spice Viral Success: Humor and Engagement
Old Spice’s viral marketing campaign, “The Man Your Man Could Smell Like,” launched in 2010, defied traditional male grooming advertisements. The objective was to reposition Old Spice as a brand for a new generation, using humour and surrealism to capture attention. Old Spice Strategies and Key Elements: The campaign featured Isaiah Mustafa as the charismatic
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The Power of Personalization: Coca-Cola’s “Share a Coke” Campaign
The Coca-Cola “Share a Coke” campaign, launched in 2011, revolutionized brand personalization in the beverage industry. This campaign printed popular names on Coca-Cola bottles, giving each drink a personalized experience. The main objective was to reinvigorate consumer engagement and reignite emotional connections with the brand. Coca-Cola Strategies and Key Elements: The campaign combined the power
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