Kendall Jenner Pepsi Ad Backlash: Lessons in Authenticity
Kendall-Jenner-Pepsi-Ad-Backlash-Lessons-in-Authenticity
Kendall Jenner Pepsi Ad Backlash: Lessons in Authenticity Read More »
Kendall-Jenner-Pepsi-Ad-Backlash-Lessons-in-Authenticity
Kendall Jenner Pepsi Ad Backlash: Lessons in Authenticity Read More »
Old Spice’s viral marketing campaign, “The Man Your Man Could Smell Like,” launched in 2010, defied traditional male grooming advertisements. The objective was to reposition Old Spice as a brand for a new generation, using humour and surrealism to capture attention. Old Spice Strategies and Key Elements: The campaign featured Isaiah Mustafa as the charismatic
Unveiling Old Spice Viral Success: Humor and Engagement Read More »
The Coca-Cola “Share a Coke” campaign, launched in 2011, revolutionized brand personalization in the beverage industry. This campaign printed popular names on Coca-Cola bottles, giving each drink a personalized experience. The main objective was to reinvigorate consumer engagement and reignite emotional connections with the brand. Coca-Cola Strategies and Key Elements: The campaign combined the power
The Power of Personalization: Coca-Cola’s “Share a Coke” Campaign Read More »