Viral Marketing - Shahnawaz Karim

Stylish young African American female influencer in sweater adjusting long dark hair while sitting at wooden table before recording makeup tutorial video on smartphone

The Strength of Influencer Ecosystems in a Niche Market: Micro to Nano Influencers growth #1

Leave a Comment / Innovation / Shahnawaz Karim

The influencer marketing landscape in 2024 is undergoing a seismic shift. Gone are the days when macro influencers dominated the space. Today, the limelight is on micro and nano influencers, who offer unparalleled authenticity and niche engagement. This evolution mirrors a deeper consumer craving for genuine connections and relatability. Why Micro and Nano Influencers? Micro […]

The Strength of Influencer Ecosystems in a Niche Market: Micro to Nano Influencers growth #1 Read More »

Unveiling Old Spice Viral Success: Humor and Engagement

Old Spice’s viral marketing campaign, “The Man Your Man Could Smell Like,” launched in 2010, defied traditional male grooming advertisements. The objective was to reposition Old Spice as a brand for a new generation, using humour and surrealism to capture attention. Old Spice Strategies and Key Elements: The campaign featured Isaiah Mustafa as the charismatic