The Power of Personalization: Coca-Cola’s “Share a Coke” Campaign
The Coca-Cola “Share a Coke” campaign, launched in 2011, revolutionized brand personalization in the beverage industry. This campaign printed popular names on Coca-Cola bottles, giving each drink a personalized experience. The main objective was to reinvigorate consumer engagement and reignite emotional connections with the brand. Coca-Cola Strategies and Key Elements: The campaign combined the power […]
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